EU H2020

logo EUJose A. Martinez is an official Business Innovation Coach of EASME under the SME Instrument Programme within the Horizon 2020.

He is specialized in companies awarded with a Phase 1 fund which need a review on the commercial approach of their innovation, in order to take it to the Market as quickly as expected.

His business acumen helps SMEs to improve their projects and so to increase both the opportunity to succeed and the win chances to achieve a Phase 2 award.

Accordingly to EASME, the coaching support will focus on developing organizational capabilities to equip the beneficiaries with the necessary skills to ensure commercial growth based on the company’s SME Instrument project.

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